Hollister vs. Abercrombie & Fitch

So what's the real difference between Hollister and Abercrombie and Fitch?  Besides the price, pretty much nothing.  I have found both to be of good quality, and if you compare the products that both carry at a given time, they are practically the same.  I'll use the Hollister Harbor Beach Sweater and the A&F Schofield Cobble Sweater as an example.  Look at the two below:

Big difference?  Not really.  Besides the price.  The Hollister sweater costs $44.50, and the Abercrombie equivalent costs $68, nearly a 50% markup.

So why is this price difference?  Pretty much the only reason is image.  Hollister and Abercrombie are both owned by the same company, and target young college kids and teens.  For that target market, the clothes they sell represent a preppy image.  Abercombie is just a way to target a more high-end market, even though the clothes aren't any different.  It's all in the logo stitched on the chest.  I guess the moose costs more than the seagull.

If I shop at one of these, I usually stick with Hollister, or shop clearance at Abercrombie.  Why get the same thing at a higher price?